CREATIVE DIRECTOR / ARTIST / DESIGNER
CREATIVE DIRECTOR / ARTIST / DESIGNER
/ CREATIVE DIRECTION / ART DIRECTION / GRAPHIC DESIGN /
The project was to create a bespoke logo with guidelines and develop a fundraising pack for the existing Freemasons' Teddy Bears’ Picnic branding. It should also align with their 'Teddies for Loving Care' initiative.
A cleaner, more flexible and adaptable new look was developed.
The picnic pack containing everything you need to make your own local picnic fundraising event.
This new branding and collateral helped amplify the Teddy Bears’ Picnic beyond a fundraising pack, and create some real publicity and brand recognition.