CREATIVE / ARTIST / DESIGNER
CREATIVE / ARTIST / DESIGNER
/ ART DIRECTION / GRAPHIC DESIGN / RETOUCHING /
The challenge was to devise and deliver a fresh campaign for Madam Tussauds that closed the perception gap between what people think the attraction is, and what it actually is.
Each visitor to Madame Tussauds has a ‘moment’ that takes their breath away. Whether that’s cuddling a star they adore, linking arms with a world leader they admire or standing chest to chest with their favourite superhero, every visitor will remember that moment for the rest of their life.
A series of location shoots captured these moments in dramatic and dynamic style, highlighting the interactivity and fun that Madame Tussauds provides, and battling the perception that the venue is an antiquated look-but-don’t touch museum.